30%
R: 250 G: 191 B: 73
HEX: #FABF49
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Client
Oriflame
Project
Branding, Logo, KV, Social media, Campaign, visual communication
Nowadays, the ability to work from anywhere is nothing new, but we are still at the beginning of a transformation that started two years ago. Generation Z is probably wondering how it could have ever been any different!
Everyone needs to find their own preferences – where to work from, when to work, what tools to use, and most importantly – how to enjoy the process. Simply put, we need to discover ourselves and our happy place.
This shift in mindset has enabled the creation of an entirely new work model that doesn't require physical presence in a specific location. Today, all you need is an internet connection. The traditional, corporate work culture, based on tasks and white-collar roles, is starting to fade into the past.
It's being replaced by a new approach focused on people, prioritizing those who bring real value to products. Wellbeing and work-life balance are becoming increasingly important. Let's put people first!
Concept
Showing Oriflame as a way of flexibly combining work alongside rest, which allows for self-discovery in the process.Oriflame will be portrayed as a unique journey into the inner self, leading to independence and freedom. This way the brand becomes more, than just its products - it is a lifestyle, something to be proud of, to be embraced.
Concept
Showing Oriflame as a way of flexibly combining work alongside rest, which allows for self-discovery in the process.Oriflame will be portrayed as a unique journey into the inner self, leading to independence and freedom. This way the brand becomes more, than just its products - it is a lifestyle, something to be proud of, to be embraced.
Place
Numerous places, not limited by time and space, yet sharing the same context
Lots of sunlight
Places related to people, their feelings, emotional states, moments
Actors
Variety of people in different scenarios, highlighting diversity
Wide age bracket
Showcasing people, their passions, interests, what is really important to them
Place
Numerous places, not limited by time and space, yet sharing the same context
Lots of sunlight
Places related to people, their feelings, emotional states, moments
Actors
Variety of people in different scenarios, highlighting diversity
Wide age bracket
Showcasing people, their passions, interests, what is really important to them
Target
& time
& time
Summer
Holidays
20 - 50+
„SEARCH FOR YOURSELF WHEREVER YOU ARE. WOW SUMMER.”
This claim portraits Oriflame not only as a job, but as a self-discovery journey, giving the freedom to realise one's true self.
„LET ENDLESS SUMMER INTO YOUR MIND.”
Alternative claim’s goal is to showcase Oriflame's work system as a mindset, associating it with the concept of “Endless Summer” - in the end, the freedom Oriflame gives is like always being on vacation!
Slogans supporting the main claim
YOU DON’T NEED TO TAKE LEAVE TO LEAVE FOR HOLIDAYS!
WORK AND REST WHEREVER YOU LIKE, HOWEVER YOU LIKE!
LEAVE FOR VACATION WITHOUT VACATION LEAVE!
WORK AND REST WHEREVER YOU LIKE, HOWEVER YOU LIKE!
Colors
15%
R: 135 G: 195 B: 193
HEX: #87C3C1
25%
R: 253 G: 247 B: 215
HEX: #DDF7D7
30%
R: 227 G: 119 B: 109
HEX: #E3776D
15%
R: 135 G: 195 B: 193
HEX: #87C3C1
Logo
Key Visual. Elements and Colors.
Key Visual. Elements and Colors.
